US Creative Work of the Week: McDonald’s plugs its Filet-O-Fish in punny ad

McDonald’s sells nearly a quarter of its Filet-O-Fish sandwiches during Lent alone each year, which is why the chain recently rolled out a campaign to garner some extra buzz for the fish, cheese and tartar sauce concoction. 
To plug the fact that McDonald’s uses wild-caught Alaskan pollock in its Filet-O-Fish sandwiches, Bernstein-Rein created a playful TV spot for the chain that’s centered around a man named Davis who hails from the small, landlocked town of Pollock, Sout