US Creative Work of the Week: Make-A-Wish Foundation gives hope through medicine

Even with some of the most expensive Super Bowl ads in the running this last week, our readers decided that a print campaign for the Make-A-Wish foundation was a more creative option.
The campaign, by the Chicago and Denver offices of Gyro, aimed to show that Make-A-Wish is not a last wish — it’s a lasting wish. And for many kids, being granted a Make-A-Wish is a turning point in their recovery.
Whether meeting a princess or a sports hero, those experiences turn into hope. And hope h