US Creative Work of the Week: LeBron James is the face of NBA 2K19

King James, aka LeBron James, may not have been the king of the NBA Finals this season, but he is still arguably the biggest star in the game, getting his Cleveland Cavaliers to the finals against the odds. 
James also rules the basketball gaming industry by being named as the face of the highly popular NBA 2K19, the 20th Anniversary Edition of the video game.
A new campaign for the game revealed its cover athlete in James, with a film featuring the game's tagline, 'They