US Creative Work of the Week: Kids try to help out in the kitchen in this poignant Uncle Ben’s ad

Many parents choose to keep their children out of the kitchen while preparing meals, and for good reason – burning stoves, boiling water and raw food don’t exactly scream “kid-friendly.”  
But a new campaign created by BBDO San Francisco for Uncle Ben’s might make parents think twice about keeping their kids out of the kitchen during meal prep.
In a video called ‘Kitchen Wall,’ kids are shown mirroring their parents' actions while they cook, except