US Creative Work of the Week: honesty of Honest Tea founder powers campaign

Sometimes, having the owner of the company state why they do what they do is the best marketing tactic, especially when the company has the word 'honest' in the name.
The new spots for Honest Tea feature co-founder and 'TEO Emeritus' Seth Goldman in a United Nilgiri Tea Estate garden in Korakundah, India. There he discusses the 20-year history of the brand and its commitment to providing organic, 'just a tad sweet' beverages. It's the first time Goldman has appeared in a commercial for the brand