09-05-2018 16:48 via thedrum.com

US Creative Work of the Week: Digestive Advantage puts on a happy face

People seem to like their digestive health this week, as our readers voted the campaign for Digestive Advantage the US Creative Work of the Week.
McCann Health launched the first-ever brand campaign, titled 'Stay Strong,' for Digestive Advantage, a prebiotic and probiotic brand from RB. The spots in the campaign use relatable humor to speak to adults who experience mild to moderate digestive issues that may undermine their ability to enjoy everyday activities and stay strong through life’s
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