US Amazon investigation probes misleading price discounts

Allegations that Amazon is misleading consumers over pricing are to form part of the US Federal Trade Commission’s review of the retailer’s $13.7bn proposed takeover of premium grocer Whole Foods, it has been reported.
According to Reuters sources close to the investigation are to broaden the scope of this probe to encompass allegations by Consumer Watchdog, a pressure group, which tracked the pricing of 1,000 items throughout June.
This found that Amazon was using reference prices,