US ad growth set for 2017 slowdown in aftermath of Olympics and US elections

Growth in US advertising spend is anticipated to come off the boil in 2017 in the aftermath of two of the main spending drivers of 2016; the Olympics and US elections.
As a direct consequence market research analysts at Zenith Optimedia anticipate ad spend will grow 3.8% in 2017, generating $198.1bn in sales; down from the 4.5% uptick and $190.8bn recorded this year.
Citing heightened ‘uncertainty’ following the election of Trump Zenith nevertheless remains confident of continued gro