Urban conservation: meet the creatives turning Soho’s crumbling street signs into typefaces

While the gentrification of London’s Soho may be inevitable, a collective comprising creatives from the likes of M&C Saatchi has begun preserving the district’s street signs – not through architecture, but through typeface.
Seven new web font sets have been created under the banner Lost and Foundry, which was originally devised by former M&C Saatchi’s former head of design, Simon Warden.
The designer was still working for the agency when he was briefed to create a