Untested and unproven, but Mindshare has high hopes for its blockchain project

Mindshare believes its blockchain project, announced last year, will ultimately help marketers do the fundamentals right again, like mapping the consumer journey.
“Fraud, transparency and viewability are distractions because the fundamental issue is that marketers want to put money behind a campaign and see whether it works,” Gowthaman Ragothaman, chief development officer for Asia Pacific, Middle East and Africa at the GroupM agency tells The Drum.
“However, when you really go