Unsung Heroes – the performance analyst: Leanne Wong, Sabio Mobile

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
A senior performance analyst at Sabio Mobile, Leanne Wong identifies trends and patterns to improve a campaign's performance. While non-advertising folks think that she is part of a cabal that delivers