Unsung Heroes - the media buyer: Melisa Sim, PHD Singapore

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
Even though Melisa Sim works extremely long hours as a senior media buyer at PHD Singapore due to constant changes in the media landscape, which is unpredictable and keep her on my toes, she enjoys explaining her rol