08-03-2018 09:33 via thedrum.com

Unruly sets sights on stereotypes with tool that tests if ads are sexist or not

Video marketplace Unruly has today launched a tool that tests if an ad is sexist or not to help advertisers 'unstereotype' their campaigns.
Coinciding with International Women’s Day, the proprietary stereotype finder can identify promotions which perpetuate negative gender stereotypes, objectify the body or depict particular occupations as being better suited for one gender over the other – such as women as housewives or men as engineers.
Incorporated within UnRulyEQ Max. the ne
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