University marketers: try making your message more Snapchatty

Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphsIf you think Snapchat is only used in universities by students documenting their antics in the pub, you may be missing a marketing trick. As a virtual space where young people congregate, communicate and share, it provides plenty of opportunities for marketers to showcase the best of their institutions.We spoke to three universities who have used Snapchat stories &nda