Universal Pictures ties with Devicescape for proximity marketing movie promotions

Universal Pictures is upping its on-the-ground promotion capabilities by partnering with proximity marketing company Devicescape.
The studio will create location-targeted engagement campaigns to promote upcoming releases in the UK, utilizing the Devicescape Engage, which will derive a strong understanding of movie-going audiences the longer it is in play.
Using Devicescape’s Curated Virtual Network of shared public Wi-Fi, it learns the location of consumers visiting retail, hospitality, le