Unilever’s ‘unstereotype’ crusade is helping grow its brands by 30%

Unilever’s commitment to stop stereotyping women in in its adverts is beginning to pay off after the FMCG giant revealed those brands – including Knorr, Dove, Cif and Surf – that have begun to eradicate outdated portrayals of gender are growing by 30 per cent.
Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1000