10-05-2018 14:22 via marketingweek.com

Unilever’s sustainable brands now delivering 70% of its growth

Unilever’s sustainable brands are now more responsible for more of Unilever’s growth than ever before, delivering 70% of its turnover growth as more of its brands put purpose at the core of their offering.
The FMCG giant’s ‘sustainable living’ brands also grew 46% faster than the rest of the business in 2017, although this is a slightly slower rate of growth than last year, when it topped 50%.
In a next step to prioritise sustainability, Unilever is using employee f
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