Unilever’s Keith Weed on why FMCG is like a ‘heat-seeking missile’

FMCG has been considered the classic training ground for brand building for decades and despite competition from newer, perhaps more fast-paced industries such as tech, Unilever‘s chief marketing and communications officer Keith Weed argues it is still a great sector for marketers to kick-start their careers.
In order to keep up with the pace of change and meet people’s needs, he says the consumer goods sector must continually push for greater dynamism from its marketing teams, makin