Unilever's Keith Weed on trust, cutting agencies and gearing up for GDPR

Earlier this month, Keith Weed was named the World Federation of Advertisers' Global Marketer of the Year, an award run in association with Campaign. To mark his win, the FMCG giant's chief marketing and communications officer caught up with WFA president David Wheldon and discussed a range of topics from his recent high-profile speech at the US IAB through to coping with GDPR.