Unilever’s Keith Weed: ‘A lost generation of marketers are bluffing about digital’

A generation of marketers leading businesses today are bluffing about their knowledge of the digital landscape, according to Unilever chief marketing and communications officer Keith Weed.
Headlining the first day of the Festival of Marketing 2016, Weed argued that a generation of marketers are slipping through the net and need to act fast to ‘tool up’ for the disruptive digital world or risk being left behind.“We have three versions of people. On one side we have the digital