Unilever’s crusading CMO Keith Weed becomes Ad Association president

The Advertising Association (AA) has secured Keith Weed, Unilever CMO, as its president. He will help guide the body in its mission to champion the UK ad industry.
Weed, whose current mission sees him pitted against influencer fraud, replaces Andy Duncan, chief executive of Travelopia, whose stint is coming to a close. He will lead the body chairman, James Murphy of adam&eveDDB, and chief executive, Stephen Woodford.
With Brexit shaping much of the discourse around the UK ad indust