Unilever trials in-store facial recognition technology

Unilever is trialling in-store facial recognition technology that measures shoppers’ engagement with on-shelf displays, in an attempt to gather more detailed analytics about the physical retail environment. The trials, which have so far taken place in the US and Brazil, were revealed earlier today (7 March) at Marketing Week’s Insight Show.
In partnership with Mesh Experience and Emotion Research Lab, Unilever placed discreet cameras on shelves to analyse shoppers’ facial expr