Unilever to increase spend on digital shopper marketing after proving display ROI

Maille is one of the Unilever brands taking part in the project.Unilever is planning to shift more of its shopper marketing budget into digital display after finally getting the data that it needs to prove return on investment.
In the first phase of a year long research project between Unilever, Aimia, Sainsbury’s, Nielsen, i2c and the IAB, the FMCG company tested digital display advertising for five of its brands – including Persil, Magnum and Maille. The ads were served programmat