Unilever tests new model that plucks creative talent from different agencies into one dedicated team
Unilever is testing a creative agency model that brings agencies within holding groups together into a single team.
If comes after the unprecedented move made by fellow ad giant Procter & Gamble earlier this year, which is going a step further by bringing rivals from competing networks together.
During a press event at Cannes Lions on Friday (22 June), Unilever's top marketer Keith Weed told The Drum that it was exploring ways of pooling together talent from the m
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