23-02-2017 13:34 via marketingweek.com

Unilever puts brands on alert as it kicks off ‘comprehensive review’

Flora is one of the brands that could be sold as part of the reviewUnilever is planning a “comprehensive review” of its business as it looks to prove to shareholders they are getting the best deal following the aborted takeover attempt by Kraft Heinz.
Unilever says the review will aim to “accelerate delivery of value for the benefit of shareholders”. It should be completed within three months.
“The events of last week have highlighted the need to capture more quickl
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