Unilever pledges to cut ties with ‘platforms that create division’

Unilever’s marketing chief Keith Weed is poised to address the IAB Annual Leadership Meeting where he will urge the digital media landscape to clean up its act, an initiative backed by the promise to sever ties with those it deems unethical.
The pledge echoes a similar wake-up call issued by last year’s keynote speaker Marc Pritchard who outlined Procter & Gamble’s plans to cull its roster of digital partners. Weed will outline a similar three-pronged transparency