Unilever, John Lewis, Coca-Cola: Everything that matters this morning

Unilever to ditch follower-buying influencers
Unilever says it will refuse to work with influencers who buy followers, as part of a wider plan to help fight fraud and “toxic content” in the digital ecosystem.
Today (18 June) Unilever boss Keith Weed revealed the company understands influencers are an important way to reach consumers and grow Unilever’s portfolio, confessing: “their power comes from a deep, authentic and direct connection with people, but certain practices