Unilever is using Facebook chatbots to encourage kids to brush their teeth

Unilever-owned oral care brand Signal Pepsodent has developed a Facebook bot that looks to encourage kids to brush their teeth by drip feeding them cartoons. 
The interactive storytelling platform makes use of Facebook's Bots on Messenger service and was created by R/GA London as part of a wider behaviour-changing campaign. Dubbed 'Little Brush, Big Brush', the push comprises access to a free 21-episode animations which aims to inspire parents and children to brush their teet