Unilever is testing an agency model that brings holding group talent together, just like P&G

Unilever is testing a creative agency model that brings talent from different holding groups together, aping the unprecedented move made by fellow ad giant Procter & Gamble earlier this year.  
During a press event at Cannes Lions on Friday (22 June), Unilever's  top marketer Keith Weed told The Drum that the Dove and Ben & Jerry's owner was exploring ways of pooling together talent from the multitude of agencies it works with to make its marketing more cohe