Unilever credits in-house content agency U-Studios as marketing cuts ‘bear fruit’

Unilever says the cuts it has been making to its marketing have started to pay off, crediting its in-house production division Unilever Studios for creating more cost-effective digital campaigns.
The company released its results for the first of half of 2017 today (20 July), and claims to have delivered its savings “faster than expected”. It has made more than €1bn in savings in the first six months of the year, which it called “a strong start” to reaching its target