Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud

If you happened to be hanging around in San Francisco 25 years ago, you might have frequented the world’s first internet café, the SF Net Coffee House Network, which offered coin-operated terminals connected to the internet.
Such a concept seems unbelievable in today’s world where free Wi-Fi is ubiquitous and the mere thought of not being connected can make people turn pale with FOMO (fear of missing out). It is difficult to imagine a time when we were not connected all the t