Unilever CEO: Brands are stupid not to be forerunners on purpose

Unilever CEO, Paul Polman, says that businesses would be “stupid” not to lead on purpose-driven products and campaigns and those who don’t “won’t make it”.
Speaking on a media call this morning (19 July) following the company’s quarterly results, he explained: “In all our launches purpose is becoming more important. If you look at plastics, consumers led that. You would be stupid to not be a forerunner [on the need to be responsible].
“If yo