Unilever & L’Oréal: 5 things that mattered this week

Unilever puts an end to Kraft Heinz merger speculation
Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome.
He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy to see everything purely as a matter of profit,” explained Ritson.
“Perhaps from that point of view t