Undervalued or promiscuous? CMO turnover reaches its highest ever level
Marketers are on the move, with Snapchat, Twitter and Morgan Stanley among the many companies who hired new chief marketing officers in the the first six months of the year alone.
The moves come as a report by Russell Reynolds Associates highlights that the turnover of CMOs in the US is at its highest record since the company began recording all major appointments fours years ago, illustrating the pressue top marketers are under on both sides of the Atlantic.
The firm says that there were 1
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