Understanding people through music

Whether we’re singing Ed Sheeran in the shower or turning down to The White Album, music reflects who we are, what we’re doing and how we’re feeling in any given moment. And thanks to streaming, people are listening to music and amplifying those moments more than ever.
We’ve uncovered streaming habits that are unique to this new way of listening, by analysing how over 100 million people listen on Spotify. We also surveyed listeners around the world to learn how their stre