Undercurrent Group launches branded content agency The Drop, announces two new agency offerings

Activation shop Undercurrent has expanded its offering with the formation of branded content division The Drop, as well as the launch of two other agencies under the Undercurrent Group umbrella.
The Drop will be marketed as a full service content production agency, specialising in video content for social media and offering clients the added service of 360 film. The outfit will handle briefs from concept through to post-production and distribution, having done so already for Samsung and EE ahead