Under the bonnet - how to pimp your brand’s value perceptions

What does value mean to you? 
To most people it’s about balancing what you get for what you pay: a value exchange. But the kind of value placed on ‘what you get’ has evolved in recent years, as we found from our specially commissioned semiotic study with UK consumers. 
Back in 2012 when our study began, the dominant narrative of 'value' was solely about low cost or price. It was the blue and white striped basics range from Tesco, not something most people wanted