Under Armour creates Snapchat game featuring Cam Newton

In an eerie forest, Cam Newton uses his fanciful footwork to run and hit his way through his obstacles in Under Armour’s “It Comes From Below” campaign. But UA is kicking it up a notch with a game version found in Snapchat’s Discover, where you can play as Cam Newton and led him through the obstacles.
"We feel like there are multiple ways into our core audience to help demonstrate the power of footwork and the power of the products that we create around them," said Jim Mo