Under Armour alights on former Tommy Hilfiger marketer for CMO role

US clothing brand Under Armour has turned to former Tommy Hilfiger marketer Alessandro de Pestel to spearhead its own global marketing output.
The appointment dovetails with that of Anna Funai as senior vice president of engineering and comes as the manufacturer seeks to compete with established rivals such as Nike and Adidas.
De Pestel arrives having spent 11 years in top marketing roles at leading PVH brands Tommy Hilfiger and Calvin Klein and will relocate to Under Armour’s Baltimore ba