Unbranded: The advent of submissive advertising

‘If you hide it, they will come.’
This seems to be the overriding sentiment behind the latest trend in content marketing; the lesser-spotted unbranded ad. Long gone are the days when brands unabashedly touted their names. They’ve been relegated to the bottom of the commercial chain, the very last rung of the self-promotional ladder. And there they skulk like hunters in the forest, hoping to lure in unsuspecting consumers with just the right grade of meaty ‘content’.