Ultimate Asset’s James Lyon answers: does the marketing industry have a marketing problem?

Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.
The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?
Ultimate Asset Asia Pacific’s managing director James Lyon answers The Drum’s weekly Q&A, in which industry leaders, new talent and everyone in between, will cast their opin