UKTV’s Dave makes light of the everyday with a colorful makeover

The rebrand was developed with brand consultancy Eat Big Fish alongside the broadcaster’s in-house creative team, branding agency Studio Output and brand strategists Craig+Bridget.
UKTV is helping to banish the winter blues by sprucing up its Dave channel to deliver a winning combination of comedy and color.
Debuting tomorrow, the bright new look will provide viewers with some respite from the grays of winter by zeroing in on beans, goldfish and toilet rolls for a suite of domestic idents.