UKTV on removing the tension between marketing and finance

Forging a relationship based on trust is the key to driving effective collaboration between marketing and finance.
Here in the fourth instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, UKTV CMO Zoe Clapp and CFO Tom Davidson explain how they have created a collaborative environment based on trust, enabling them to work closely on a strategic level to deliver the business vision.
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