UKTV and Channel 4 extend sales partnership

UKTV and Channel 4 have extended an existing agreement for 4 Sales to serve as the sole advertising partner for UKTV’s portfolio of channels until "well into" the next decade.
The cemented partnership will see Channel 4 support development of UKTV’s digital business with sales representatives from both broadcasters collaborating on the creation of bespoke formats for advertisers.
UKTV’s chief executive, Darren Childs, commented: “4 Sales has represented UKTV’s inven