UK publishers lose nearly £3bn in revenue annually due to adblocking

The UK has one of the highest rates of adblocking worldwide, with over a third (39%) of consumers using an adblocker, resulting in a loss of more than £2.9bn in publisher revenue in 2017, according to report by OnAudience.com.
The revenue gulf has increased 15% from the £2.5bn loss UK publishers suffered in 2016. Internationally, the loss of publisher revenue from ad blocking has risen by a third to $42bn (£32bn), indicating that the thre