UK marketers least confident on data use

Marketers in the UK are least likely of any country to view their company’s use of data and analytics as more advanced than competitors, or consider their marketing leadership as progressive in this area, according to research from marketing platform DataXu shown exclusively to Marketing Week.
The report shows 61% of businesses in the UK believe their company is more digitally advanced than competitors or the average company, compared with 70% of respondents in the US, 73% in France,