UK marketers falling behind on innovation

UK CMOs are falling behind their international counterparts when it comes to their role in creating disruptive innovation, raising concerns over the health and future growth for brands.
According to research by Dentsu Aegis, just 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. This is well behind the international average of 35% and puts it bottom of the list in the survey of 1,000 chief marketing officers and senior-level marketers across