UK brands fail to keep pace with the growth of the BrandZ top 100

The combined value of UK’s top 13 brands has dropped by 4% over the past year, according to the latest data from Kantar Millward Brown’s BrandZ.
Vodafone, which tops the UK ranking, has seen a 14% drop in brand value to $31.6bn. BT has seen a similar fall in its value, meaning it drops back into fourth place with a valuation of $16bn.
BT has had a tough few months, after an accounting scandal in Italy wiped £8bn off the stock market value of the company, while the quality