UK advertising budgets in 2016 to grow despite Brexit caution

Cautious as they are about the Brexit furore, British advertisers are defying concerns that the growing uncertainty would hamper budgets, with advertising spend hitting its highest in more than two years, according to a report.
Ad spend growth for 2016 has been revised up to 1.9 per cent by the IPA’s Bellwether report, compared to the previous 0.2 per cent decline. The last report in July came just weeks after the referendum and consequently captured the initial apprehension advertisers ha