UK ad viewability reaches highest level since 2014

A recent upward trend in ad viewability has continued with the ley metric now at its highest level since the second quarter of 2014, according to the latest report from ad verification platform Meetrics.
This comes in the wake of strong growth through the fourth quarter of 2017 in which the proportion of banner ads which met minimum viewability guidelines jumped from 52 to 56% in the UK - capping three quarters of successive rises.
Meetrics chief executive Philipp von Hilgers commented: "De